cliff argument. turns out he's not alone. let's look at something we've been seeing this week. >> stop instagramming your breakfast and tweeting your first world problems and getting on youtube so you can see gang 'nam style. ♪ gangnam style >> and start using those sprerbl social media skills to sign people up on this baby. three people a week, let it grow and don't forget, take part or get taken apart. these old coots will clean out the treasury before you get there. >> ifill: "these old coots will clean out the treasury." this is alan simpson in his best but a completely different venue. >> i talked to him today and he said "i think i could go around the world in 90 days and never had the impact that this silly little thing did." and the idea behind this, he's hooked up with "the can kicks back" helping young people try to get involved and get engaged in the fiscal cliff and making decisions. and they're using a lot of twitter and other social media to make their point. >> ifill: they tweeted "when politicians delay, young people pay, it's time to fix our debt." is this effective?